Spreading Italian quality all over the world: a service that helps the associate enterprises in having no boundaries.
This area is in charge of the worldwide promotion of the Italian confectionery and pasta products, through consulting and advisory activities, as follows:
- Leading information campaigns in favour of members’ products;
- Promoting cultural, social and sport events considered substantial for sponsorship;
- Coordinating collective participations in international fairs.
The Association supports several promotional initiatives, in Italy and abroad, through the creation of the two following trademarks:
Dolce Italia® (for confectionary products);
Pasta Italia® (for pasta products).