The PASTA ITALIA logo, owned by the Association, is used by AIDEPI to promote the image of Italian pasta on a national and international level.
- Sets information and promotion campaigns in favour of the associated enterprises' pasta products, realized also through public financing and sometimes in partnership with other product sectors.
- Marks the pasta producing enterprises' collective participation to international trade fairs.
- Sponsors – through the associated enterprises' products – relevant cultural, social and institutional events.
- Signs the Association's initiatives in order to guarantee consumers with the quality of their beloved products.