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Shopper Study Salute & Benessere - Milan, February 23, 2017

Under the AIDEPI partnership with the research company on February 23, IRI held the presentation of the research titled Shopper Study Salute e Benessere organized 2017 at the headquarters of IRI in Milan in Via dei Missaglia 97.


Based on the results of the research conducted for Aidepi’s Members on a sample of 900 interviews collected throughout the country, the presentation was focus on consumer opinions and behaviors toward products that have been gaining large market shares (eg. organic, vegan, healthy products, etc ..) with particular reference to: Pasta, Bread and substitutes, Bakery Products, Chocolate, Sweet and savory snacks, Breakfast Cereals, Ice Creams.


Other co-operations
Available the Pasta APP made by AIDEPI

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